Google & E-Commerce @work

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Google & E-Commerce @Work

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Praxis-Workshop an der Hochschule Fresenius in Köln

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Am 14. April 2016 veranstalteten wir gemeinsam mit dem E-Commerce Institut und Google den Praxisworkshop „Google E-Commerce @Work“ in der Hochschule Fresenius im Mediapark Köln.

Die rund 60 Teilnehmer – Unternehmer und Marketingleiter, erfahrene Shop-Verantwortliche und Studenten der Hochschule Fresenius, erhielten einen praxisbezogenen Einblick in neueste Trends und Tipp rund ums Thema E-Commerce. Schwerpunkte waren die neue Google Produktwerbung, Veränderungen in Google Shopping, Googles Micro-Moments, die Definition und das Auswerten von Kennzahlen, E-Commerce analysieren, Online Shops & Google Analytics.
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Die Referenten Johanna Quesado (Google), Christin Krooss (Google Shopping), Prof. Dr. Dominik Große Holtforth (Professor an der Hochschule Fresenius und Leiter des E-Commerce Instituts) und Markus Vollmert (lunapark) gingen auch individuell auf Fragestellungen und konkrete Lösungsansätze ein. Der Rahmen bot die Gelegenheit zum direkten und offenen Austausch mit den Experten u.a. von Google.
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Wir bedanken uns bei allen Teilnehmern für die gelungene Premiere unseres gemeinsamen Praxis-Workshops.

Aus den Fragestellungen und nach den Bedürfnissen unserer Kunden und Interessenten ergeben sich bereits weitere Themenfelder, die wir mit Ihnen angehen wollen. Eine Fortsetzung ist daher schon in Planung.
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Wollen auch Sie bei einem unserer nächsten Events dabei sein? Gerne direkt Nachricht an info@luna-park.de!
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